Transmit joins Google Ad Manager Technology Partner Program

Transmit has been selected for Google Ad Manager’s Technology Partner Program, giving streaming publishers a way to activate dynamic ad inventory inside live and on-demand video. The move connects Transmit’s in-stream ad formats with Google Ad Manager’s programmatic workflows as publishers look for new monetization options. Why it matters: - Streaming publishers using Google Ad Manager can now activate in-moment ad inventory inside live and video-on-demand programming. - The collaboration gives publishers a way to create new advertising supply within the viewing experience, rather than relying only on traditional ad breaks. - Advertisers gain access to programmatic streaming inventory that can be transacted through Google Ad Manager workflows. What happened: - Transmit announced it has been selected for the Google Ad Manager Technology Partner Program. - The announcement was made June 16, 2026. - The partnership is designed for streaming media clients using Google Ad Manager. - The collaboration enables dynamic in-moment advertising inventory across live and VOD programming. The details: - Transmit’s in-moment inventory creation capabilities connect with Google Ad Manager’s programmatic pipes. - The program helps publishers identify certified partners that provide technology and integration services for Google Ad Manager. - Transmit will be listed on the Google Ad Manager Help Center. - The listing is intended to make Transmit easier to find for publishers evaluating monetization and ad serving solutions. - Transmit supports in-stream ad formats including L-Bar squeeze and picture-in-picture video. - The formats are delivered through server-side ad insertion. - The company positions the formats as a way to create additional monetization opportunities inside the viewing experience. - A full company overview is available in Transmit’s announcement . - Transmit also shared its LinkedIn page at Transmit on LinkedIn . Between the lines: - The partnership reflects growing pressure on streaming publishers to find ad inventory beyond standard commercial breaks. - Being included in Google’s partner ecosystem can reduce friction for buyers evaluating new monetization tools. - The deal also suggests Google Ad Manager is widening support for formats that turn moments in content into sellable inventory. What’s next: - Transmit said it will share additional information through approved Google Ad Manager Technology Partner Program materials and upcoming partner communications. - Streaming publishers will be able to evaluate Transmit alongside other certified partners in Google’s partner resources. - The practical test will be whether publishers adopt the in-stream formats at scale across live and on-demand video.