Venera adds ADM quality control to Quasar and Pulsar

Venera Technologies is adding automated Audio Definition Model metadata checks to its Quasar cloud-native and Pulsar on-premises QC platforms ahead of IBC 2026 in Amsterdam. The upgrade is aimed at helping broadcasters and media companies catch ADM issues earlier as Next Generation Audio adoption grows.

Why it matters: - ADM metadata is becoming more important as the industry shifts toward Next Generation Audio. - Automated validation can catch metadata problems before audio moves into production, playout or distribution. - The update extends quality control beyond audio measurements into how audio is structured and processed.

What happened: - Venera Technologies announced new Audio Definition Model quality control capabilities for Quasar and Pulsar. - Quasar is the company’s cloud-native QC platform. - Pulsar is the company’s on-premises QC platform. - Venera will demonstrate the new ADM QC features at IBC 2026, Hall 7, Stand 7.D45, Sept. 11-14 in Amsterdam.

The details: - Quasar and Pulsar now include more than 20 ADM-specific QC checks. - The checks validate metadata that describes object-based, scene-based and channel-based audio experiences. - ADM support is intended to help organizations identify issues earlier in the workflow. - The new capabilities are designed to help audio assets meet technical and delivery requirements before downstream processing. - Venera is also participating in the EBU ADM Implementers Group, an industry effort backed by the European Broadcast Union. - The group brings together broadcasters and technology providers to improve practical implementation and interoperability of ADM and S-ADM. - The group is working on real-world implementation challenges, interoperability testing and guidance for production and delivery workflows. - The group’s 2026 agenda includes work on EBU QC for Audio and ADM. - Venera’s IBC demonstration will also cover the company’s broader media quality and compliance portfolio. - Visitors will see how Venera’s automated QC tools handle audio, video, caption and compliance requirements across cloud and on-premises workflows. - More information is available here.

Between the lines: - The launch suggests ADM QC is moving from a niche workflow concern to a standard interoperability issue. - Venera is positioning automated QC as part of the industry’s answer to ADM adoption, not just a post-production check. - Participation in the EBU group gives Venera a standards-adjacent role as broadcasters work through deployment details.

What's next: - Venera will showcase the ADM checks at IBC 2026 in Amsterdam. - Media organizations adopting ADM will likely need more automated validation as workflows become more complex. - Venera is expected to keep tying QC development to emerging audio standards and compliance needs.

The bottom line: - Venera is betting that ADM metadata validation will become a core QC requirement as Next Generation Audio moves into wider use.